Written By Machen MacDonald
To continue to grow your business you know you need to be reaching out to prospects as well as connecting with existing clients. It needs to be on a regular and frequent basis. You know many of your competitors have figured it out and are doing it. In order to stay relevant and top of mind with your prospects and clients, they need to be seeing or hearing from you on a very regular basis, both online and offline. The challenge is you have way more to do than you have time to do it all, so how do you manage your communications calendar effectively in a way that will generate business for you?
The simple answer is: 12-week it, theme it, and be done with it.