Written by Joe Curcillo

The pandemic taught us that we are all dealing with situations that we may not anticipate. An inability to market, and the inability to grow and develop new business. We can, however, seize opportunities to keep our network alive. The backbone of every business is its network. Your network may be your employees, your customers, your business associates, or, most likely, all three.

As we look at social media, we are confronted every day by concerns that Facebook or LinkedIn change their algorithm affecting the number of people that we see in our respective feeds. When we lose contact with our real-world network, we can’t blame Facebook. We must look inside and determine whether we have forgotten to do what we must.