Written by Susan Catalano
LinkedIn is a tremendous resource for B2B Lead Gen programs. It is a platform filled with members that have judiciously updated their personal data. Those same members are very open to the content on LinkedIn, using that content to do their jobs better and to grow professionally. These aspects of LinkedIn, plus the platform’s ability to utilize member data for targeting, make LinkedIn a powerful tool for BD and Lead Gen.
One of the best ways to begin a relationship with a LinkedIn member is to invite them to join your network. Unlike in times past, when people were suspicious of unsolicited connection requests, members have become accepting of the opportunity to connect to another LinkedIn member who might be in a position to help them. And this is not about getting a new job, although recruiters use LinkedIn extensively. This is about Lead Gen and Business Development, making connections, educating, conversing, proposing, and ultimately getting a referral or closing a sale.